About Us

We're Building the Future of EMD Research

EMD Striker was born from a simple realization: traditional keyword difficulty scores are completely wrong for local SEO. We built the tool we wished existed.

Our Story

The Problem That Started It All

Like many SEO professionals, we spent years building Rank & Rent sites. The process was always the same: check keyword difficulty in Ahrefs, see "KD 70+" for every local keyword because Yelp ranks, and move on.

But we noticed something strange: when we ignored the KD score and actually analyzed the SERP, many of these "impossible" keywords were dominated by directory listings with no optimization. We could beat them easily.

That's when it clicked: Authority isn't difficulty. Vulnerability is. EMD Striker was born to measure what actually matters.

EMD Striker Story
Meet the Founder

The Builder Behind EMD Striker

Adam Yong - Founder

Adam Yong

Founder

ADE Marketing Solutions Sdn Bhd

Not Your Typical SaaS Founder

With over 20 years of hands-on software engineering experience, Adam has built successful platforms from the ground up, including Agility Writer, a tool trusted by SEO professionals and marketers worldwide.

Lessons from the Trenches

Adam's journey wasn't always smooth. Two early startup failures taught him invaluable lessons about lean execution and relentless focus on solving real problems.

"Build fast, test smarter, and solve real user pain points - not just build shiny things."

Hands-On Leadership

Writing code, designing features, and optimizing AI interactions daily

Beyond the Code

Dedicated father of two, proud owner of three dogs

Our Mission

Democratize EMD Intelligence

To level the playing field for Rank & Rent builders, domain investors, and SEO agencies by providing accurate SERP vulnerability analysis that traditional tools miss.

20+

Years Engineering Experience

226K+

Locations in Database

50+

SERP Factors Analyzed

Our Values

What Drives Everything We Do

Solve Real Problems

We focus on practical solutions that deliver immediate value, not just impressive technology.

Build Fast, Test Smarter

We move quickly but intelligently. Every feature is tested with real users solving real problems.

Data-Driven Decisions

We don't guess - we measure. Our platform is built on the principle that better data leads to better decisions.

Genuine Partnership

We succeed when our customers succeed. Every interaction is focused on helping you achieve your goals.

Join Us on This Journey

We're not just building a tool - we're pioneering a new approach to EMD discovery focused on opportunity, not just difficulty.